Drastically Increase Sales by Creating the Perfect Offer for Your Ad

If you’re running Meta ads that aren’t getting you any sales, you’re facing two major pitfalls:

1. You’re wasting money.

2. You’re developing the belief that ads don’t work. 

And that second one is especially dangerous. Because it will stop you from ever running ads again and cost you mountainous amounts of cash!

So, let’s set the record straight: ads work.

To prove it, I’ll show you how a single ad can drastically increase your sales quickly.

The critical mistake in your ads (why they don’t sell)

Your offer is likely very similar to one of the three below:

"Schedule your free consultation."

"Book your appointment."

"Get your free quote."

And while these aren’t necessarily bad offers, they're not irresistible either. And that’s your real problem. 

See, people are lazy. And wired to avoid action. This means that if you’re not giving your customers a really, really good reason to act, they’ll do nothing. 

And you’ll get zero responses, zero new clients, and keep burning money until you’re left sobbing on the bathroom floor like a teenage girl facing her first pimple.

BUT, if you create the right offer - one so good it’s impossible to say no to - everything changes. You get unlimited clients, sales that triple, and an ad that practically prints money.

And here’s exactly how you do that…

The 4-Step framework for an irresistible offer

1. Promise: Spell out what you’re going to do. And make sure it is simple and clear.

   
   

For example, if you’re a web designer, it looks like this: "I will build a website."

Once that’s dialed in, you move on to the most important part of your offer…

2. The deliverable: People only care about results in this world. So, make sure the result sounds enticing, not just functional.

   
   

So, let’s add that to our example offer:

“I will build you a website that converts 10x higher than your current one."

Now, if you just use this, you’ll come across as a bullshitter. So to avoid this, you use a deadline.

3. Deadline: Could be 30 minutes. 60 hours. 4 days. Or anything else. Just make sure that in that time you can get the job done.

Once that’s added, you’re not there yet. There’s still one thing you need. And without it, your offer is worth nothing.

That is: 

4. A guarantee: See, people hate taking risks. And that’s why you have to de-risk your offer.

   
   

The most common is the moneyback guarantee. But there’s a ton others you can use.

For example, for our web design example: I will create a website that converts 10x higher than your current one in 91 days, or I will pay you €500.

Pretty cool offer, right?

I'm sure this was helpful.

Now it’s time for YOU to use this step-by-step system to start refining your own offers!

Good luck,

Jan

P.S. Don’t want to brainstorm on your own? Fill out the form here, and I’ll help you create an offer that turns your ad into a money-printer.