Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind?
You’ve answered these in your mind. Which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile.
Ideally every potential client in your area thinks of you when they think of the product or service you sell and/or the problem you solve. So let’s talk about how to make that happen:
Introducing a CTA to crush the competition
Once upon a time I worked in sales. I did pretty well. In fact, I did so well that they called me to come back... five times!
That was a big thing and I had to make a big decision. The real question is why were they so fired up about me coming back to work for them.
In addition to being diligent, resourceful, smart, handsome,... I introduced tactics into their business that changed everything for the better.
How?
By introducing the concept of a CTA.
CTA stands for Call To Action. And it’s the best way (by far) to build that coveted top of mind awareness.
How to set up a funnel to catch clients
Let’s say you run a service business. Could be accounting, could be real estate, could be a law firm or any other service business.
How would you get the word out about your business?
Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family about the fact you started a business.
Maybe you’d do all of the above. That’d be a great start.
Now add a CTA to that and everything gets supercharged.
Something like:
"Download your free guide to do X"
or
"Put your email here and we’ll send you the best way to do Y"
or
"Text us today and we’ll tell you exactly how to do Z"
Something that gives them a reason to respond. A reason to raise their hand and say: "Yes, please get in touch with me".
How to instantly upgrade the advertising for your small business
Adding a CTA makes everything better. It allows you to attract both clients that are ready to buy now AND clients that are still thinking about it.
You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow.
So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.
Talk soon,
Sven
P.S. Curious about how I’d implement CTAs in your business? Do this:
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form here.
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